50+ Sales Metrics & KPI Examples

Sales metrics and KPIs are essential for measuring the success of your sales team. By tracking the correct data, you can identify areas of improvement, track progress towards goals, and make more informed decisions about your sales strategy.

There are a wide variety of sales metrics and KPIs that you can track, but not all of them will be relevant to your business.

Below are 50+ sales metrics and KPIs examples that you can use to measure and track the performance of your sales team.

1. Revenue Growth: This metric measures the year-over-year growth of your company’s revenue.
2. New Customers Acquired: This metric measures the number of new customers your sales team acquires over a specific period.
3. Sales Conversion Rate: This metric measures your sales team’s percentage of leads converted into paying customers.
4. Lead Response Time: This measures the time it takes for your sales team to respond to a new lead after it has been generated or submitted.
5.  Lead Conversion Rate: This metric measures your sales team’s percentage of leads converted into paying customers compared to those rejected or abandoned.
6. Competitive Intelligence Metrics: These metrics can help you assess how well your sales team is performing to competitors, which can be measured through factors like market share, customer satisfaction scores, and reputation scores.
7. Market Share: This metric measures the market share of your business in comparison to other companies within your industry or sector.
8. Reputation Score: This measures how well-regarded your company is by others in your industry or sector and can be tracked through sales performance, customer satisfaction scores, and media coverage.
9. Sales Productivity: This metric measures how effective your sales team generates revenue and can be calculated by dividing the total revenue generated by the number of salespeople on your team.
10. Number of Deals in Sales Pipeline: This metric measures the number of deals currently active in your sales pipeline at any given time.
11. Value of Deals in Sales Pipeline: This metric measures the total value of all the currently active deals in your sales pipeline.
12. Sales Pipeline Coverage: This metric measures the number of deals in your sales pipeline relative to the number of values your sales team is working on and can be expressed as a percentage.
13. Average Time to Close a Deal: This metric measures the average amount of time that it takes for your sales team to close a deal, from start to finish.
14. First Call Resolution Rate: This metric measures the percentage of customer inquiries or issues resolved during the first call without additional follow-up.
15. Account Management Metrics: These metrics can help you assess how well your sales team is managing existing customer relationships, which can impact factors like customer satisfaction, retention, and upsell potential.
16. Customer Satisfaction Score: This metric measures the satisfaction level of your customers, which can be determined through reviews, surveys, or other feedback mechanisms.
17. Customer Retention Rate: This metric measures the rate your customers renew or continue their relationship with your company and can be a good indicator of customer satisfaction.
18. Upsell Rate: This metric measures the percentage of existing customers who make additional purchases from your company compared to those who do not.
19. Cross-Sell Rate: This metric measures the percentage of existing customers who purchase additional products or services from your company that complement or supplement their existing purchase(s).
20. Sales Enablement Metrics: These metrics can help you assess how well your sales team is equipped to sell your products or services, impacting factors like sales productivity and close rates.
21. Sales Training Effectiveness: This metric measures your sales training programs’ effectiveness in improving sales productivity or close rates.
22. Sales Collateral Effectiveness: This metric measures the effectiveness of your sales collateral (e.g. presentations, brochures, website content) in generating leads or closing deals.
23. Lead Generation Metrics: These metrics can help you assess how well your lead generation efforts are performing to generate qualified leads for your sales team.
24. Cost per Lead: This metric measures the total cost of generating a single lead, including direct costs (e.g. advertising and marketing expenses) and indirect costs (e.g. salaries for salespeople or customer support staff).
25. Lead Generation Cost per Sale: This metric measures the total cost of generating a sale, which considers all expenses incurred during the sales process, including those that occur before converting leads into actual customers (e.g., lead generation costs).
26. Sales-to-Lead Ratio: This metric measures the number of leads who have successfully converted to customers over a given period, expressed as a percentage of total leads generated during that same period.
27. Closing Metrics: These metrics can help you assess how well your sales team performs in closing deals and generating revenue.
28. Average Deal Size: This metric measures the average value of all deals that have been successfully closed by your sales team over a given time.
29. Average Revenue per Sale: This metric measures the average revenue generated by each sale, calculated as (Average Deal Size) x (Win-Rate).
30. Average Sales Cycle Length: This metric measures the time it takes for your sales team to close a deal on average. You can calculate this value by dividing the number of days between signing a deal and closing that same deal by two; that number should provide you with the average sales cycle length.
31. Net New Business Metrics: These metrics can help you assess how well your company is performing in generating new business, boosting customer acquisition, or deepening existing customer relationships.
32. Customer Acquisition Cost: This metric measures the total cost of acquiring a new customer, including expenses incurred during the customer acquisition process, including those that occur before converting leads into actual customers (e.g., lead generation costs).
33. Customer Churn Rate: This metric measures the percentage of customers who terminate their relationship with your company over a given period. This metric is also known as attrition rate or defection rate, and this metric is critical to track because it can impact factors like revenue and profitability.
34. Net Promoter Score® (NPS): This metric measures customer satisfaction and loyalty by asking customers how likely they are to recommend your company’s products or services to others on a scale from 0-10; respondents who answer 9 or 10 are considered “promoters,” while those who answer 0-6 are considered “detractors.” The NPS® can be calculated by subtracting the percentage of detractors from the percentage of promoters.
35. Customer Lifetime Value (CLV): This metric measures the revenue that a customer is expected to generate throughout their relationship with your company. This metric is important because it can help you assess which customer segments are most valuable to your business and should be targeted for future growth.
36. Employee Metrics: These metrics can help you assess how well your employees perform in their job satisfaction, engagement, and productivity levels.
37. Employee Turnover Rate: This metric measures the percentage of employees who leave your company over a given time. This metric is critical to track because it can impact factors like revenue and profitability and your ability to attract high-quality talent in the future.
38. Employee Engagement: This metric measures how satisfied and invested your employees are in their work. You can calculate this metric by subtracting the percentage of “not engaged” employees from the percentage of “fully engaged” employees; those who fall into the middle category (i.e., “somewhat engaged”) should be considered neutral when calculating this value.
39. Employee Productivity: This metric measures how much work your employees can accomplish on average during a given time, which you can measure by dividing employee output by the total number of hours worked.
40. Employee Retention Rate: This metric measures the percentage of employees who stay with your company over a given period. This metric is critical to track because it can impact factors like revenue and profitability and your ability to attract high-quality talent in the future.
41. Net Income: This metric measures your company’s overall profitability by calculating the difference between your total revenues and total expenses.
42. Return on Investment (ROI): This metric measures the efficiency of your company’s investments by calculating the ratio of your net income to your total investment costs.
43. Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA): This metric measures your company’s profitability by calculating the difference between your total revenues and expenses before considering certain non-cash costs like depreciation or amortization.
44. Gross Profit Margin: This metric measures a company’s profitability by dividing its gross profit (i.e., revenue minus cost of sales) by its total revenue, expressed as a percentage.
45. Revenue per Employee: This metric measures a company’s efficiency by dividing its total annual income by its number of employees.
46. Burn Rate: This metric measures how quickly your company is spending its available cash reserves over a given time; this rate can be calculated as the sum of your monthly losses divided by the number of months remaining in your current fiscal year.
47. Runway: This metric measures how long your company can continue operating at its current burn rate before running out of cash; this value can be calculated by dividing your total cash reserves by your burn rate.
48. Cost per Acquisition (CPA): This metric measures how much it costs your company to acquire a new customer. This value can be calculated by dividing your total marketing and sales expenses by the number of new customers you developed over a given time.
49. Gross Merchandise Volume (GMV): This metric measures the total value of all goods sold through your company’s platform before considering any refunds or cancellations.
50. Total Addressable Market (TAM): This metric measures the maximum market potential for your company’s products or services, given all available information.
51. Sales-to-Date (STD): This metric measures the total value of all goods sold through your company’s platform since its inception.
52. Sell-Through Rate (STR): This metric measures the percentage of inventory sold over a given period. This value can be calculated by dividing your sales-to-date by your exhaustive list.
53. Monthly Recurring Revenue (MRR): This metric measures your company’s revenue regularly generated from its subscribers, calculated monthly.
54. Annual Recurring Revenue (ARR): This metric measures your company’s revenue generated from its subscribers, calculated every year.
55. Life Time Value (LTV): This metric measures the average amount of money a customer spends with your company throughout their relationship.
56. Sales Bookings: This metric measures the amount of new business your company has won; this value can be calculated by taking the sum of all new booked revenue over a given period.
57. Order Quantity: This metric measures the total number of goods sold through your company’s platform during a given time.
58. Trial Accounts: This metric measures the number of new customers who sign up for your company’s product or service and are given a free trial.
59. Free Trial Signups: This metric measures how many prospective customers have signed up for a free trial of your company’s product or service.
60. Total Sales Volume: This metric measures the total dollar value of all sales made through your company’s platform during a given period.
61. New Customer Sales Volume: This metric measures the total dollar value of all sales made to new customers through your company’s platform during a given period.
62. Repeat Customer Sales Volume: This metric measures the total dollar value of all sales made to repeat customers through your company’s platform during a given period.
63. Marketing Spending: This metric measures the total amount of money your company has spent on marketing activities over a given period.

Sales metrics and KPIs are essential for measuring and tracking the performance of your sales team. By monitoring the right metrics, you can identify areas of improvement and make changes that will help increase sales and improve your bottom line.

What sales metrics and KPIs do you track in your business? Let us know in the comments below.